Program encourages innovative partnerships to deliver improved outcomes and engagement for customers
Stamford, CT – April 9, 2012 – Cengage Learning, a leading global provider of print and digital teaching, learning and research solutions, today announced a new program to recognize partner companies that add unique capabilities to Cengage Learning’s products and services for the benefit of customers. The MindShare Alliance Partner Program is launching with more than twenty participating companies.
“We are excited to unveil the MindShare Alliance Partner Program to help recognize our many innovative partners,” said William Rieders, Executive Vice President, Cengage Learning. “The launch of our MindTap platform and the influx of partners developing MindTap applications through the MindApps program have demonstrated the vital importance of partnerships, and the many services and capabilities they provide to Cengage Learning, our products and our customers. We developed the MindShare Alliance program to provide a hub for encouraging growth and developing new partnerships for Cengage Learning which will provide unique benefits to our customers.”
Cengage Learning seeks to deliver the most integrated experience for faculty and students across the breadth of its product portfolio. As an extension of the Cengage Learning team, partners help create value for customers by adding essential components to the teaching and learning experience. Complementary, and often integrated, products and services allow customers to leverage the many assets and enterprise solutions already deployed on campuses today. Cengage Learning will continue to expand partner relationships to maximize customer value.
The MindShare Alliance benefits these important partner companies by streamlining development, driving awareness of their capabilities, and fostering innovation. Additionally, the MindShare Alliance provides other added benefits to partners including engagement with the Cengage Learning sales organization, direct involvement in product development, opportunities to attend key conferences, marketing opportunities, connections with customers and the ability to reach up to 20 million faculty and students.
“To meet the needs of our customers, our business continues to become more entwined with that of our partners. We see incredible opportunities in bringing partners closer to the core of our business, as they are an integral part of our strategic direction,” said Curtiss Barnes, Vice President, Corporate Development, Cengage Learning.
Initial feedback from MindShare Alliance partners has been positive:
- “Cengage Learning and WebAssign have partnered to deliver Enhanced WebAssign, combining Cengage’s exceptional Mathematics, Physics and Astronomy content with the most powerful online homework solution available for math and science courses,” said John S. Risley, CEO of WebAssign. “At WebAssign, we strive to find ways to enhance student interactivity and the MindShare Alliance will help to further open doors to improving the teaching and learning experience for our mutual customers.”
- “Our membership in MindShare Alliance sets the stage to take our partnerships with Cengage Learning to a higher level,” said Keith Webster, President of McCann Associates, an affiliated operating company of Vantage Learning. “We expect that our close involvement with product development and marketing will broaden our reach and build upon the already successful work we have accomplished together on Cengage’s WriteExperience product.”
- “Cengage Learning has partnered with Turnitin to distribute Insite, the groundbreaking, all-in-one tool from iParadigms and Cengage Learning that allows instructors the opportunity to manage the flow of papers online and allows students to submit papers and peer reviews online. Insite includes Turnitin’s award-winning originality checker and grading tool, GradeMark, which is available to students, instructors and institutions. We look forward to growing our relationship even further through the opportunities presented to us via MindShare Alliance,” said Sally Elliott, Chief Operating Officer of iParadigms LLC.
For more information on Cengage Learning’s MindShare Alliance Partner Program, please visit http://www.cengage.com/mindshare.
About Cengage Learning
Cengage Learning is a leading provider of innovative teaching, learning and research solutions for the academic, professional and library markets worldwide. The company’s products and services are designed to foster academic excellence and professional development, increase student engagement, improve learning outcomes and deliver authoritative information to people whenever and wherever they need it. Through the company’s unique position within both the library and academic markets, Cengage Learning is providing integrated learning solutions that bridge from the library to the classroom. Cengage Learning’s brands include Brooks/Cole, Course Technology, Delmar, Gale, Heinle, South-Western and Wadsworth, among others. Cengage Learning is headquartered in Stamford, CT. For more information on Cengage Learning please visit www.cengage.com.