Rental Options Save Students up to 70% of Textbook Price
Cengage Learning, a leading global provider of print and digital teaching, learning and research solutions for the academic, professional and library markets, launched CengageBrain.com, a retail outlet providing students with a variety of choices for obtaining the company’s diverse array of learning solutions. At CengageBrain.com students can now rent textbooks for up to 70% off the suggested retail price, and purchase print textbooks, eTextbooks, individual eChapters and audio books. The Web site also includes Cengage Learning’s broad range of homework and study tools, features a selection of free content and offers discounts for purchasing multiple products.
Currently, 1,200 Cengage Learning titles are available for rent — including popular titles such as Essentials of Psychology, 5th Edition (Douglas Bernstein); American Government: The Essentials, 12th Edition (James Q. Wilson); and Principles of Economics, 5th Edition (N. Gregory Mankiw) — with approximately 1,500 more titles to be added in July 2010. The rental process with CengageBrain.com is simple and convenient for customers. Students who choose the rental option will have immediate access to the first chapter in eBook format and will also have a choice of shipping options. Once the rental term is complete, students can either choose to print a pre-paid return label from CengageBrain.com and ship the textbook back, or purchase the title.
“CengageBrain.com’s unmatched breadth of choices – from renting textbooks to buying by the chapter to purchasing eBooks – offers a variety of price point options to help meet each student’s budget and learning style,” said Ronald G. Dunn, president and chief executive officer of Cengage Learning. “We are committed to offering customers innovative solutions in formats and at price points to meet their needs. Our new rental option on CengageBrain.com gives students another lower cost choice for obtaining the high-quality content they have come to expect from our company.”
CengageBrain.com marks the first time a higher education publisher has offered a full-choice, direct-to-consumer online retail outlet. This retail outlet is a key piece of Cengage Learning’s overall digital strategy designed to help students and instructors better engage in the classroom and improve learning outcomes. The company has pioneered the development and delivery of a range of unique print and digital learning solutions, such as 4LTR Press, The Watch and Aplia.
For more information about Cengage Learning’s direct-to-student retail offerings, visit www.CengageBrain.com.
About Cengage Learning
Cengage Learning delivers highly customized learning solutions for colleges, universities, professors, students, libraries, government agencies, corporations and professionals around the world. These solutions are delivered through specialized content, applications and services that foster academic excellence, professional development, and measurable learning outcomes. Cengage Learning’s existing company and imprint brands include Heinle, Gale, Wadsworth, Delmar, Brooks/Cole and South-Western, among others. For more information on Cengage Learning please visit www.cengage.com.