Cengage Learning Names Alexander Broich as President of International
Stamford, CT, May 20, 2013 — Cengage Learning, a leading educational content, software and services company, today announced the appointment of Alexander Broich as the President of International. Beginning July 1, he will be based in the company’s Boston, MA office and will serve on the executive team reporting to Michael Hansen, Chief Executive Officer. In this role, Broich will be responsible for the growth and development of the company’s international operations.
“I am excited to welcome Alexander to Cengage Learning, and believe that his extensive knowledge of the worldwide education industry makes him uniquely qualified for this position,” said Michael Hansen, Chief Executive Officer, Cengage Learning. “Alexander has a very successful track record of managing businesses that are technology driven and operating in changing environments. Additionally, he is familiar with intercultural business practices and communications, with extensive operational experience in North and South America, Europe, Asia and Australia. Alexander is a great addition to my Executive Team and I look forward to working with him during this exciting and transformational time in our industry.”
Broich joins Cengage Learning from Pearson Clinical and Talent Assessment, where he served as the President of International since 2008. At Pearson, he drove the international business to double-digit growth, while significantly increasing profitability and expanding into new territories. He led the strategy development and implementation of the conversion from traditional print assessments into digital solutions, and was a member of Pearson’s Innovation Board.
Earlier in his career, Broich was the Senior Vice President of Corporate Development at Bertelsmann, Inc. for six years where he implemented development strategies in China, England, Germany and France, among other duties. He also held management positions with Bertelsmann Online Ltd., Health Online Services Multimedica, Bertelsmann AG, and Headwork Consulting. He holds a PhD in Business Administration from Ludwig Maximilians University in Munich.
About Cengage Learning
Cengage Learning is a leading educational content, software and services company for the academic, professional and library markets worldwide. The company provides personalized services and course-driven digital solutions that enhance the educational process resulting in a more engaged learner. Through the integration of content, unmatched services and digital solutions, Cengage Learning delivers a best-in-the-industry experience, resulting in better curricula and improved learner outcomes. Cengage Learning is headquartered in Stamford, CT. For more information on Cengage Learning please visit www.cengage.com.