Cengage Learning to Syndicate Higher Education and Career-Based Video Content Through the Voxant Newsroom
Fully Licensed Video Will Be Free to Web Publishers and Bloggers
Cengage Learning, formerly Thomson Learning, one of the largest customized learning solutions providers in academic and career educational markets, today announced that it is partnering with Voxant to become the primary provider of higher education and career-based video content to the Voxant Newsroom, the largest online syndication service for fully licensed news and niche content.
The announcement underscores Cengage Learning’s commitment to improving learning outcomes by making valuable educational materials, information and tools as accessible as possible. By teaming with Voxant, Cengage Learning will be able to quickly transform its higher education and career content into digital formats that can be delivered on demand through Voxant’s affiliate Web publishers.
Cengage Learning joins an elite group of content providers, including the AP, BBC World Ltd, CBS News, Reuters, The Wall Street Journal, and MTV News, which make content available through the Voxant Newsroom, reaching more than 11,500 Web publishers, and generating 23 million advertising impressions in the month of September.
“As a result of this collaboration, our customers will be able to bring the most current video, images and news content into their classrooms as soon as it is available,” said Sally Elliott, Executive Vice President, Digital Solutions of Cengage Learning. “By providing instructors with pedagogically relevant content that can be integrated into their teaching and learning materials, Cengage Learning and Voxant are helping to ensure that students have access to a more dynamic learning experience with engaging media that is relevant to their daily lives.
Ms. Elliott continued, “Furthermore, all users of the Voxant Newsroom will benefit from the high-quality academic content we are making available to enhance the education and cultural video selections available on the site.”
Voxant’s secure viral syndication technology allows copyright-protected news and information to be legally obtained and embedded on Web sites and blogs, where it can then be redistributed to an infinite number of additional sites. A tracking system and dashboard record where the content has traveled on the Web and how often it is viewed, in addition to providing the ability to block content from appearing on inappropriate sites. Voxant shares advertising revenue with content providers and Web publishers.
“Cengage Learning will provide the Voxant Newsroom with some of the best higher education and career content available in our new higher education category,” Voxant CEO, Jeff Crigler said. “We are also pleased to be enhancing the learning experience of their customers with the latest news video from our list of over 230 high quality content affiliates.”
About Cengage Learning
Cengage Learning delivers highly customized learning solutions for colleges, universities, professors, students, reference centers, government agencies, corporations and professionals around the world. These solutions are delivered through specialized content, applications and services that foster academic excellence and professional development, as well as provide measurable learning outcomes to its customers. Cengage Learning’s mission is to shape the future of global learning by delivering consistently better learning solutions for learners, instructors and institutions. You can learn more about Cengage Learning by visiting us on the web at www.cengage.com.
Voxant is building a new kind of network that delivers unparalleled licensed content, advertising and syndication services to the millions of Websites and niche communities that comprise the Web. Voxant’s 11,500+ Web publisher affiliates have access to the Web’s largest, most diverse selection of free, high quality, fully licensed news and information for their Websites and blogs. The video, text, audio and still image content can be legally embedded on their sites, and re-embedded from any site where it appears, using Voxant’s secure viral syndication technology. Voxant provides full monetization while maintaining control over content integrity, quality and branding for more than 230 content affiliates, including CBS, the Associated Press, Reuters, BBC World Ltd, The Wall Street Journal, MTV News, Agence France-Presse (AFP), Getty Images, and the NHL. Web publisher affiliates include diverse sites such as searchforvideo.com, NewsMax, Global Security, HipHop Havoc, WhatsNewHollywoodTV, Digital Trends, AskPatty.com, The Sports Network, and Hockey Buzz. Advertising affiliates include Staples, Proctor & Gamble, American Express, Nissan, and Delta Airlines. For more information, please visit www.voxant.com.
Voxant, The New Media Network