Gale’s Analytics On Demand Delivers Powerful Insights to Data-Driven Libraries

New Tool Helps Libraries Better Understand Patrons and Their Needs

Farmington Hills, Mich., April 10, 2014 — Gale, part of Cengage Learning and a leading publisher of research and education resources for libraries, schools and businesses, today announced the launch of Analytics On Demand, an innovative data analysis tool to help libraries discover key insights about their library community—who is and isn’t using their resources—to better inform strategic planning, collection development, programming and to measure the impact of day-to-day decision making.

“The launch of Analytics On Demand is another example of how Gale is broadening its scope beyond traditional research resources and partnering with libraries to provide not only the tools they need to be successful, but to improve outcomes for their users as well,” said Jim Draper, vice president and general manager, Gale. “Libraries work hard to demonstrate their value to budget holders and can more easily justify continued investment with Analytics On Demand.”

Analytics On Demand is the only solution available today offering library administrators ongoing access to detailed and customizable reports—providing household-level insights into the key demographics and usage patterns of their local community. Leveraging software from Alteryx, Inc., a leader in data blending and advanced analytics, Analytics On Demand enables libraries to quickly and easily apply external data sources like U.S. Census statistics and MOSAIC consumer segments, to internal data output from their integrated library systems and other platforms, to discover the information needed to better serve existing users, as well as identify new customers. Additionally, reporting is summarized at the household-level, rather than for a specific individual, which ensures the privacy of each library user and their data.

Overall, Analytics On Demand will allow libraries to take a more human-centered approach to planning for and meeting the needs of their communities. For more information on Analytics On Demand or to request a demonstration, please visit or contact Kristina Massari at [email protected].   

About Cengage Learning and Gale

Cengage Learning is a leading educational content, technology and services company, empowering educators and driving learner engagement through personalized services and course-driven digital solutions that bridge from the library to the classroom. Gale, part of Cengage Learning, serves the world’s information and education needs through its vast and dynamic content pools, which are used by students and consumers in their libraries, schools and on the Internet. It is best known for the accuracy, breadth and convenience of its data, addressing all types of information needs – from homework help to health questions to business profiles – in a variety of formats. For more information, visit or