Gale Supports Libraries through Advocacy, Access and Celebration

FARMINGTON HILLS, Mich., June 27, 2008 – At this year’s American Library Association’s (ALA) Annual Conference, Gale will celebrate libraries and demonstrate its commitment to library advocacy through a series of events and activities.  First, Gale will announce the winner of the Librareo songwriting contest.  The company will also share information about new tools designed to make library content more accessible to users and Gale’s latest advocacy efforts.

Gale, part of Cengage Learning, is committed to developing programs and products to drive library usage and celebrate library patrons.

“Gale’s longstanding dedication to advocating the relevance of libraries continues as we find new ways to deliver on our promise to our library partners,” said Patrick C. Sommers, President, Gale. “Our focus is to provide content that is accessible to library patrons in a variety of ways, ultimately increasing overall usage of library resources.”

Gale’s advocacy efforts include:

Librareo – Honoring Books & Authors through Song

Librareo is Gale’s online (YouTube) community for libraries and for people who love them.  For the Librareo songwriting contest, Gale invited the public to write and perform a song on video about their love for a book or author.  The winning Librareo entry was “Lily’s Purple Plastic Purse.” The winner, Doug Valentine, was awarded $2,500; he designated the other $2,500 of the prize money to be awarded to Melissa Ridge Elementary Library, where he is the school librarian.

Valentine’s winning video, along with others submitted by library users across the country, will be featured at Gale’s booth #1400 at the ALA Annual Conference.

See the winning video at www.gale.com/librareo.

AccessMyLibrary.com Celebrates One Million Users

“Gale recognizes that the open Web and Internet search engines have changed the way library patrons look for information,” said Sommers. “We’re making it our mission to ensure that premium library resources are ‘findable’ when users turn to those search engines.  AccessMyLibrary.com has now linked more than one million library patrons to quality library content. It’s our way of bringing Open Web users directly to their local library to explore the richness of resources available there.”

One million discrete registered users have benefited from AccessMyLibrary.com, the online service which links researchers to library content. Courtesy of the local library, AccessMyLibrary.com connects people to library assets and unlocks trusted and authoritative content from subscription databases. Enabled by deep integration with search engines like Google, Yahoo!, and Ask.com, AccessMyLibrary.com opens up Gale’s large and ever-expanding vault of digital content to the public, giving users direct and easy access to those resources directly from search engine results or from AccessMyLibrary.com.  For more, visit www.accessmylibrary.com.

Tools Provide Simplified Access

Quality content must be accessible to library patrons for its value to be recognized. Gale has developed tools to help simplify the process for driving users to library resources.

New tools include:

– Firefox Search Plug-in for AccessMyLibrary.com: With the release of the AccessMyLibrary search plug-in for Firefox, users of the popular, open-source Web browser can search the authoritative resources available on AccessMyLibrary.com directly from the browser’s integrated search box.

AccessMyLibrary.com Desktop Icon: An icon has been created for downloading by library members to signify participation in the AccessMyLibrary.com program and encourage usage by patrons.

PowerSearch Search Box: Libraries can now increase usage of Gale databases by adding a PowerSearch box to a library Web page. This allows page visitors to immediately run a search on the database content in a library without navigating to the database list and choosing the right product to search.  Libraries that have added this have seen their usage increase by 20 to 30 times.

– Improved Resource Center Functionality: A new and improved “Financials Tab” in the Business & Company Resource Center transforms static and non-exportable data into data that is dynamic, easy to analyze and easy to export.

About Cengage Learning and Gale
Cengage Learning delivers highly customized learning solutions for colleges, universities, professors, students, libraries, government agencies, corporations and professionals around the world. Gale, part of Cengage Learning, serves the world’s information and education needs through its vast and dynamic content pools, which are used by students and consumers in their libraries, schools and on the Internet. It is best known for the accuracy, breadth and convenience of its data, addressing all types of information needs – from homework help to health questions to business profiles – in a variety of formats – books and eBooks, databases and microfilm. For more information visit: www.cengage.com or www.gale.com.