Delmar Announces the Release of Contractor’s Survival Guide: Building Your Business in Good Times and Bad

Delmar, part of Cengage Learning and a leading provider of learning solutions for ongoing career development and education, today announced the release of Contractor’s Survival Guide: Building Your Business in Good Times and Bad, a unique reference guide with an emphasis on the fundamentals of business for today’s contractors and construction professionals.

Contractor’s Survival Guide: Building Your Business in Good Times and Bad aids contractors in overcoming hardships and promoting growth amidst challenges posed by a difficult economy. Written by a contractor with more than 17 years of first-hand experience, this new reference guide provides the tools necessary to succeed in any economic climate. Contractor’s Survival Guide includes proven techniques that aim to increase leads, cut costs, drive profits, and improve overall productivity.

The guide covers a variety of business topics for the industry including identifying the most effective areas to spend marketing dollars, gathering qualified but inexpensive leads, selling more estimates and driving business through the Internet and social networking sites, with special attention to industry-specific trends and the latest technologies.

Contractor’s Survival Guide demonstrates its value through the many useful tips and tricks included that professionals can immediately put into practice,” says Greg Clayton, vice president, Delmar. “This new title from Delmar is an essential resource for any contractor seeking to develop a strong, growth-driven business in today’s market.”

Author Jason Reid is the Co-Founder of National Services Group, one of the largest residential re-paint contractors in the United States. Mr. Reid has more than 17 years of experience in the construction industry and as an entrepreneur. As a veteran of 10 start-up companies, Mr. Ried and his partners have been finalists for the Ernst and Young Entrepreneur of the Year awards on two separate occasions. He also serves on the board of advisors for companies in multiple industries.

For more information or to purchase the Contractor’s Survival Guide: Building Your Business in Good Times and Bad, please visit www.informationdestination.com.

About Delmar and Cengage Learning

Cengage Learning is a leading provider of innovative teaching, learning and research solutions for the academic, professional and library markets worldwide. Delmar, part of Cengage Learning, is the leading provider of lifelong learning products and services for the health care, technology and trades, and career education markets. Delmar’s market-leading imprints include Autodesk Press, Chilton, Milady, NetLearning and OnWord Press. For more information please visit www.cengage.com or www.delmar.cengage.com.