Milady Delivers Current Styles and Trends to Today’s Hairstylists with the Launch of the Turning Trends into Money Video Series
Clifton Park, NY, June 20, 2013 – Milady, part of Cengage Learning, and a leading provider of beauty and wellness learning solutions, today announced the launch of Turning Trends into Money, an online video series that demonstrates popular styles and trends to hairstylists. The series features the trends that hairstylists and their clients are seeing in fashion and entertainment, and teaches them to create and market the look to their clients.
The series, which features celebrity stylist, Theodore Leaf, provides step-by-step tutorials of how to create each individual look and consultation tips for marketing the look to clients. Each video in the series offers up to 20 minutes of video. Additionally, users will have access to a printable step-by-step guide to help while practicing the newly learned style in the videos. Turning Trends into Money will initially launch with three videos, with a new cycle of videos to come in the fall. The first videos in the series will be Textured Haircut with Fringe; Modern Finger Wave; and Beyond Basic Ombre.
“We are thrilled to roll-out this exciting new product,” said Sandra Bruce, Executive Director, Milady. “Clients are always looking to stay current with the hottest trends, and Turning Trends into Money is going to provide that knowledge to stylists. Through step-by-step video instruction, the series will help to keep a stylist’s skill set up-to-date, and offer a full library of easily accessible, wearable looks that can be recreated for their clients.”
Videos will be available separately for $9.95 and upon purchase, viewers will have access to videos for 30 days. Turning Trends into Money will be available exclusively via the Milady Education Network, Milady’s all-new stylist community. For more information on the first video launched in the series, or any other Milady resources, please visit the Milady Store at www.miladyednet.com (Keyword: Turning Trends).
About Theodore Leaf
Theodore Leaf has been featured on NBC’s ‘Fashion Star’, E! Network’s ‘Fashion Police’ and Style Networks ‘How Do I Look?’. He is currently Editor at Large for Glamour Magazine and a weekly contributor to the Glamour blog. He was the youngest contestant to ever appear on Bravo Network’s ‘Shear Genius’. Theodore has produced numerous tutorials on YouTube, which have reached over 1,000,000 views. He is currently based at Sally Hershberger Salon in Los Angeles, CA.
About Cengage Learning and Milady
Cengage Learning is a leading educational content, software and Services Company for the academic, professional and library markets worldwide. Milady, part of Cengage Learning, is the leading provider of beauty and wellness education and training resources since 1927. Known not only as a provider of pre-licensure resources, Milady offers various forms of training and consulting products for salon and spa students, professionals and business owners, creating a full spectrum of services for the beauty and wellness industries. Spanning six continents, Milady has aided more than 10 million beauty professionals in achieving licensure success. For more information please visit www.milady.cengage.com or www.cengage.com.