New Book From Course Technology PTR Teaches Job Seekers Interview Skills Necessary to Stay Competitive in Today’s Job Market

‘Active Interviewing: Branding, Selling and Presenting Yourself to Win Your Next Job’ teaches job seekers how to win interviews and land jobs in today’s difficult employment marketplace

BOSTON, MA – October 5, 2011 – Course Technology PTR, part of Cengage Learning and a leading publisher of professional, technical and reference materials, today announced the publication of Active Interviewing: Branding, Selling and Presenting Yourself to Win Your Next Job, a ground-breaking new book, that provides strategies to change the basic dynamics of job hunting and offers a contemporary new outlook on interviewing.  

Authored by Eric Kramer and written for job seekers at every professional level, this new title introduces an approach called ‘Active Interviewing’ that provides readers with specific interviewing strategies and tools that are easy to understand and quick to implement.  The content within this book will help readers to actively communicate their background and experience, and identify how it is relevant to the requirements posted for a particular position.  Rather than focusing on typical and well-worn interview suggestions – such as how to answer questions, what to wear, how to give a good handshake and how to project a positive attitude – this book instead focuses on higher-level strategies that have been proven to help with interviewing. Some of these strategies include:

  • Actively using personal branding to convey a potent “hire me” message
  • Using sales techniques
  • Developing an interview presentation that powerfully showcases information the interviewer needs to know in order to make an informed hiring decision
  • Implementing an effective after-interview follow-through plan

Active Interviewing logically introduces this active approach  and provides complete assistance and support for job-seekers. It is supplemented by, an online resource that equips readers with access to free interview services such as, one-on-one interview coaching, informative webinars and an expert review of a job-seeker’s interview presentation, among others. While it is impossible to guarantee a job offer, the approach outlined within Active Interviewing can promise that readers will be more prepared for interviews, have the ability to develop an excellent interview presentation, be more confident and less anxious about the process, and when the interview is over, will be proud of their performance.

“Traditional strategies used to prepare for and participate in an interview are no longer effective in today’s hyper-competitive job market,” said Eric Kramer. “Job candidates must learn to approach their job search as a sales process by identifying their value proposition, differentiating their services and using a presentation to clearly communicate why they are the best choice for that position. As the first new approach to job interviewing in 20 years, Active Interviewing addresses the new realities of the employment marketplace and will help readers to master the proven techniques within.”

For more information or to purchase Active Interviewing: Branding, Selling and Presenting Yourself to Win Your Next Job or any other product offered by Course Technology PTR, please visit

About the Author
An accomplished career coach and consultant, Eric P. Kramer, M.Ed. has used his clinical psychology background and extensive business experience to help thousands of individuals manage and advance their careers. Kramer started his career as a clinical psychologist before becoming a thriving entrepreneur in software development and a sought-after career consultant. He has worked for both large and small companies, including serving as senior career consultant and career center manager for two of the country’s largest career transition firms. As a senior consultant, Kramer worked with hundreds of job searchers individually and in groups, teaching them job search skills and coaching them through their interviews. Based on his background in psychology and through his work with transitioning professionals, Kramer has become an interview expert. Kramer has authored two books other books published by Cengage Learning, 101 Successful Interviewing Strategies and 101 Successful Networking Strategies. Eric earned a bachelor’s degree in psychology from the University of Hartford and a master’s degree in counseling psychology from American University. He is trained in Positive Psychology Coaching and is licensed as a psychologist in the state of Pennsylvania.

About Cengage Learning and Course Technology PTR
Cengage Learning is a leading provider of innovative teaching, learning and research solutions for the academic, professional and library markets worldwide. Course Technology PTR (Professional – Technical – Reference) was formed in 2001 as the retail division of Course Technology. The Course Technology PTR imprint provides learning solutions for hobbyists and professionals interested in learning more about digital photography, business, music technology, game development, animation, graphic design, programming, certification and a variety of other how-to and technology topics. For more information please visit or  

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