New Perspectives Book Series Features Opposing Viewpoints on Key Business Topics

Multiple Authors Share Contrasting Sides of the Story in Marketing, Branding, Management & Sales

Course Technology PTR, part of Cengage Learning, today announced the publication of Perspectives, an innovative new book series for sales and marketing professionals covering topics such as marketing, branding, managing employees, and increasing sales.

A total of four books currently comprise the Perspectives series, with each book written by two or more authors from opposing perspectives, such as agency/client, seller/prospect and employer/employee. The authors engage in a stimulating dialogue on a variety of business topics in a question/answer format. In order to provide readers with the most candid and unfiltered information possible, the authors were not permitted to collaborate during the writing process. The result is both thought provoking and enlightening.

“The aim of the Perspectives series is to provide readers with insight and information that they can employ in their current and future business relationships, whether on one side of the fence or the other,” says Jason Miletsky, series editor and co-author of two Perspectives books. “I believe that readers will learn a great deal about all facets of business and apply what they’ve learned to their day-to-day business practices.”

The four books in the series include:

  • Perspectives on Marketing examines over 100 compelling and important issues that affect marketing professionals on a regular basis, such as how to best measure ROI, how to determine the best means for reaching an audience and how to craft the most effective message.
  • Perspectives on Branding provides valuable insight and understanding on what embodies a brand and the sometimes delicate client/agency relationship through war stories and frank conversations representing these two points of view.
  • Perspectives on Managing Employees teaches front line managers, strategic decision makers and business owners to understand the long-term value in managing their employees properly. Topics include on-boarding, relationship building, celebrating success, problem management and much more.
  • Perspectives on Increasing Sales provides business leaders with insight on the sales process and proven sales techniques that continue to help businesses grow.

Each book in the Perspectives series retails for $29.99 and can be found at bookstores nationwide.

About the Authors

Jason Miletsky is CEO and Executive Creative Director at PFS Marketwyse, a leading New Jersey agency specializing in helping mid- to large-sized companies bridge the gap between traditional and internet marketing. Jason is the author of eight books and has been a featured speaker on the national speaking circuit.

Michael Hand has more than 15 years of experience marketing some of America’s biggest and most powerful brands. His career path has led him from product introductions at BMW of North America, to licensing and promotions at M&M/Mars, to media operations and advertising development at General Motors.

Marvin N. Miletsky is a sales veteran and manager with more than 30 years of experience in the electrical industry. A nationally recognized expert, Miletsky has been a featured speaker at both conferences and universities on topics including techniques for increasing sales and maintaining profitable relationships.

James Callender is purchasing manager for L.K. Comstock, an electrical contractor that designs and installs electrical systems primarily for the railroad and rail-transit industries. Mr. Callender has almost 30 years of account management, sales, and purchasing experience.

Michael A. Fina, vice president of Michael C. Fina, is an innovator of employee reward and recognition programs with a strong background in technology and systems development. Michael has established a reputation for helping to build upon a successful family business that is dynamic, visionary, and forward-minded.

Genevieve Smith, who now works as a consultant, was the chief marketing officer at Washington Mutual, where her broad responsibilities included brand management, advertizing, customer optimization, e-commerce, line of business, and corporate marketing.

About Cengage Learning and Course Technology PTR

Cengage Learning delivers highly customized learning solutions for colleges, universities, professors, students, libraries, government agencies, corporations and professionals around the world. Course Technology PTR, was formed in 2001 as the retail division of Course Technology. It is comprised of the former imprints Premier Press, Muska Lipman, ArtistPro, and Charles River Media. The company provides learning solutions for professionals interested in learning more about business, music technology, game development, animation, graphic design, programming or certification. Course Technology PTR ensures that all of their books have the highest level of technical accuracy. As technology continues to evolve, Course PTR is dedicated to producing high-quality books that provide customers with the solutions they need. For more information please visit www.cengage.com or www.courseptr.com.